{"id":10192,"date":"2021-10-20T12:01:09","date_gmt":"2021-10-20T16:01:09","guid":{"rendered":"https:\/\/phare-lighthouse.com\/?post_type=cpt_news&#038;p=10192"},"modified":"2021-10-20T12:36:07","modified_gmt":"2021-10-20T16:36:07","slug":"la-communaute-au-coeur-des-soins-palliatifs-pediatriques","status":"publish","type":"cpt_news","link":"https:\/\/phare-lighthouse.com\/en\/nouvelles\/la-communaute-au-coeur-des-soins-palliatifs-pediatriques\/","title":{"rendered":"La communaut\u00e9 au c\u0153ur des soins palliatifs p\u00e9diatriques"},"content":{"rendered":"<p><em>Depuis 22 ans, Le Phare \u00e9claire le parcours de familles dont celle de la petite Ma\u00e9lie qui, sur cette photo en compagnie de son fr\u00e8re, se laisse bercer paisiblement dans l&#8217;environnement s\u00e9curisant et accueillant du Phare.<\/em><\/p>\n<p>Le Phare lance sa nouvelle campagne publicitaire \u00abJe suis la lumi\u00e8re\u00bb qui vise \u00e0 montrer l\u2019apport essentiel de toute la communaut\u00e9 pour soutenir la cause.<\/p>\n<p>Cette campagne met en lumi\u00e8re la communaut\u00e9 du Phare qui, par son implication et ses dons, contribue directement \u00e0 la qualit\u00e9 de vie des enfants atteints d\u2019une maladie \u00e0 issue fatale et leur famille. La communaut\u00e9, compos\u00e9e du personnel des soins, de b\u00e9n\u00e9voles et d\u2019alli\u00e9s engag\u00e9s, de g\u00e9n\u00e9reux donateurs et de chercheurs, illumine le chemin des enfants et de leur famille tout au long de la trajectoire de la maladie.<\/p>\n<p><iframe  id=\"_ytid_72444\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/abuvDOz-0Cg?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;hl=en_US&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><br \/>\n<\/br><\/p>\n<h3>\u00c9couter la publicit\u00e9 radio<\/h3>\n<p><iframe title=\"LP2021JESUISLALUMIERER30F Je suis la lumi\u00e8re 30s by Phare Enfants et Familles\" width=\"1170\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F1144969015&#038;show_artwork=true&#038;maxheight=1000&#038;maxwidth=1170\"><\/iframe><\/p>\n<h3>Une communaut\u00e9 bienveillante<\/h3>\n<p>Fruit de plusieurs mois de travail pro bono, cette campagne multiplateforme qui arbore la nouvelle image de marque du Phare cr\u00e9\u00e9e par McCann Montr\u00e9al a \u00e9t\u00e9 brillamment d\u00e9clin\u00e9e par George Zikos de <a href=\"https:\/\/zekes.ca\/\">Zeke&#8217;s Story and Idea Shoppe<\/a>, en collaboration avec une dizaine de professionnels des communications et du marketing.<\/p>\n<p>\u00ab J&#8217;ai \u00e9t\u00e9 imm\u00e9diatement touch\u00e9 par la cause et j&#8217;ai accept\u00e9 sans h\u00e9sitation de m&#8217;impliquer \u00e0 faire rayonner la mission du Phare. Cette campagne multiplateforme souligne l&#8217;importance du soutien de la communaut\u00e9 dans le quotidien des enfants gravement malades et de leur famille. \u00bb<br \/>\nGeorge Zikos<\/p>\n<p>Diffus\u00e9e \u00e0 l\u2019\u00e9chelle nationale en fran\u00e7ais et en anglais, la campagne publicitaire se d\u00e9cline \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio, en num\u00e9rique et en affichage ext\u00e9rieur gr\u00e2ce \u00e0 notre partenaire Spark Foundry et plus particuli\u00e8rement Roberta Frega et Melody Daly, qui soutiennent Le Phare comme interm\u00e9diaire m\u00e9dia depuis une dizaine d\u2019ann\u00e9es, ainsi qu&#8217;\u00e0 plusieurs m\u00e9dias du Qu\u00e9bec qui ont offert du m\u00e9dia pro bono.<\/p>\n<p>Le Phare remercie ses partenaires pour leur grande g\u00e9n\u00e9rosit\u00e9: Georges Zikos, Spark Foundry (Roberta Frega et Melody Daly), Audio Z (Annick Lemire, Stevo Trann et R\u00e9my Sealey), Teresa Holden Ste-Marie, Nadim Shartouny, \u00c9lisa-Line Montigny, Pierre Belliveau, Sorin Paveleco.<\/p>\n<p>Enfin, un merci tout sp\u00e9cial \u00e0 notre lumineuse porte-parole <a href=\"https:\/\/phare-lighthouse.com\/a-propos-du-phare\/porte-parole\/\">Jorane<\/a> qui a pr\u00eat\u00e9 sa douce et belle voix aux messages t\u00e9l\u00e9 et radio de la campagne.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":17,"featured_media":10198,"template":"","categories":[25],"class_list":["post-10192","cpt_news","type-cpt_news","status-publish","has-post-thumbnail","hentry","category-communaute-bienveillante"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La communaut\u00e9 au c\u0153ur des soins palliatifs p\u00e9diatriques - Le Phare<\/title>\n<meta name=\"description\" content=\"Le Phare lance sa nouvelle campagne publicitaire Je suis la lumi\u00e8re qui vise \u00e0 montrer l\u2019apport essentiel de toute la communaut\u00e9 pour soutenir la cause.\" 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