New advertising campaign for the Lighthouse
The Lighthouse Children and Families has just undergone a facelift and presents its new awareness campaign.
Thanks to Camden's creativity and generosity, the T.V. campaign, also available on the radio, web and printed media, tells the story of the children of the Lighthouse in a metaphorical way by portraying them as little animals. Through the eyes of animals such as a giraffe, a lion, a rabbit, a dog and a frog, the story acknowledges the key role of donors caring for the sick children in need of palliative services.
Interestingly, it is the first time that the Lighthouse children participated as actors where they played themselves the role of the main characters of the campaign.
The campaign is now on air thanks to the generosity of many francophone media in Quebec. THANK YOU!
Translation: Courtesy of Elise Karagueuzian